The Future of Social CEO

Future Social CEO

Social media is no longer a fad. Since sites like Twitter, Facebook, Google+, and LinkedIn are a part of daily life, we’re starting to expect more social engagement from CEOs.

  1. Public Engagement: Letting consumers have transparency into the company and the CEO’s daily activities builds trust.
  2. Recruitment and Scouting: Finding talent through trusted networks can decrease turnover rate.
  3. Intelligence and Market Research: Platforms like Twitter provide easy access to what customers want.
  4. Customer Relationship Management: Building trust through social media can go a long way to making and keeping lifelong customers.


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