Social media is no longer a fad. Since sites like Twitter, Facebook, Google+, and LinkedIn are a part of daily life, we’re starting to expect more social engagement from CEOs.
- Public Engagement: Letting consumers have transparency into the company and the CEO’s daily activities builds trust.
- Recruitment and Scouting: Finding talent through trusted networks can decrease turnover rate.
- Intelligence and Market Research: Platforms like Twitter provide easy access to what customers want.
- Customer Relationship Management: Building trust through social media can go a long way to making and keeping lifelong customers.
This infographic is by CEO.com.