Who’s Getting The Shoppers’ Vote On The eCommerce Markets?

Who’s Getting The Shoppers’ Vote On The eCommerce Markets?
  1. The top 10 U.S. e-commerce companies are expected to generate over $500 billion in sales by the end of 2020
  2. That’s an estimated 63% of total e-commerce sales in the U.S.

The Companies Dominating the U.S. Ecommerce Market

While the migration online has been happening for years, COVID-19 has certainly helped to accelerate things, particularly when it comes to online shopping.

This year, the U.S. has seen a significant spike in online sales. By the end of 2020, e-commerce is expected to make up 14.5% of all U.S. retail sales, compared to 11% in 2019.

That’s the biggest year-over-year increase U.S. e-commerce has seen since 2008.

And, while online shopping overall has shown exceptional growth, only a small group of retailers make up the majority of sales—in 2020, the top 10 e-retailers will capture an estimated 63% of total market share.

Who are the top players, and how much space do they take up in the U.S. e-commerce market?

CompanyEst. 2020 U.S. sales (billions)% of total U.S. e-commerce sales
Amazon$309.6 B39.0%
Walmart$46.2 B5.8%
eBay$38.8 B4.9%
Apple$27.5 B3.5%
The Home Depot$16.7 B2.1%
Best Buy$15.7 B2.0%
Target$13.8 B1.7%
Wayfair$11.7 B1.5%
The Kroger Co.$11.3 B1.4%
Costco Wholesale$11.2 B1.4%

Unsurprisingly, Amazon outranks its peers significantly, taking up 39.0% of the overall market. In contrast, the second-largest e-retailer, Walmart, makes up only 5.8%.

As e-commerce continues to grow and mature, will competitors gain ground, or will Amazon continue to dominate the online world?